SEO/SEM

In today’s competitive online market, it is imperative to maintain a strong organic presence in the search engine rankings. Most of your potential site visitors will start looking for you on a search engine. Will they be able to find you? You may be able to gain some website traffic through name recognition, but if potential donors and volunteers can’t find you online via relevant search keywords and phrases, you will be missing the opportunity to communicate your message to countless new eyes every day.

Social media channels are powerful media for NGOs and non-profits to educate supporters, sponsors, volunteers, advocates and donors about the issues they are trying to address. Because social media is driven by web users wanted to learn and talk about the things that mean the most to them, these audiences are very receptive to the messages of NGOs and non-profits whose causes they relate to and support.

NGO Web Solutions can coach you through identifying the most powerful channels for your organization, developing content and attracting an audience via these channels, and creating content for regular communication and outreach to your target social media audiences.

We can also assist you in creating a blog to more directly communicate to your audiences the day-to-day challenges and successes your organization is experiencing. Blogs are powerful social media channels, in that they readily integrate with social and multi-media sites, are incredibly search engine friendly, and engage your audiences by giving them the opportunity to comment and interact directly with your organization.

SEM (Search Engine Marketing) is a secondary tactic for increasing your visibility online and driving traffic to your website. Using PPC and other ad placement channels, we can communicate your messages to a wider variety of search terms than can be achieved by SEO alone. SEM campaigns are most effective when built on the foundation of a solid SEO plan. Furthermore, when constructed correctly, these campaigns can garner significant amounts of traffic for incredibly low CPC/CPM rates.

At NGO Web Solutions, we know how to construct these campaigns to bring you maximum exposure while getting you the most for your money. We also understand how to target the right audiences through keywords and messaging, and how to help you increase conversions by analyzing and tracking user behaviors and interactions with your site.
In addition to setting up and managing your campaigns, we will help you identify user goals, set up specific landing pages and specific messaging, and track the performance of your campaign to help you gain the most benefit possible from your website visitors.

At NGO Web Solutions, we understand the power of foundational SEO (Search Engine Optimization) and how to utilize SEO best practices to increase the visibility of NGOs and non-profits online. SEO is a powerful long-term strategy that, when combined with an overall marketing plan, can create a strong foundation for broad reach across multiple media and Internet traffic channels.With our SEO solutions, we will:

provide a market and competitor analysis to understand industry traffic patterns, competitiveness and areas for opportunity online
create your site with SEO in mind
create a site infrastructure that both leads users easily and logically through your site and also enables easy crawling and accurate indexing by search engines
help you identify and compete for the search phrases that are most likely to bring your target audiences to you optimize your content to both increase search engine visibility and user conversion
install and monitor Google Analytics to give you powerful data concerning your users behavior, interest and interaction with your site use on page optimization best practices to steadily and consistently increase your site’s visibility in both major and niche search engines and much more.

SEO/SEM

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